Marketing is changing fast.
AI is reshaping the way we work. Attention spans are shrinking. And the platforms people use to search, shop, and engage are constantly evolving.
If you’re a business owner, entrepreneur, or content creator trying to stay ahead—you need to adapt to these shifts now or risk getting left behind.
The good news? I’ve done the research for you. Below are six marketing trends you need to know in 2025—along with actionable tips to help you stay relevant, grow faster, and market smarter.
1. Search Is Everywhere—Not Just Google
Once upon a time, SEO meant optimizing for Google.
But now? People are searching everywhere—on TikTok, Instagram, YouTube, Pinterest, LinkedIn, and even inside their favorite apps.
Whether they’re looking for product reviews, how-tos, or brand recommendations, they’re turning to social-first platforms just as often as search engines.
🌍 What this means for you:
Your brand needs to show up across platforms. Start optimizing your content everywhere your audience might search. Use relevant keywords in your Reels, video captions, LinkedIn posts, and TikTok descriptions—not just your website.
2. AI Agents & Automation Are Reshaping Marketing
Artificial Intelligence isn’t just a trend—it’s a total transformation.
From 24/7 AI customer service agents like Intercom and Agentforce to content tools like ChatGPT, Jasper, and Descript, businesses are automating what used to take hours.
💡 Pro Tip:
Use AI to streamline your marketing efforts—like writing social captions, summarizing long-form videos, or editing content. The key is to work with AI, not against it. Save time, stay consistent, and scale smarter.
3. Video > Text
If you’re still relying on text-heavy posts or static images to get attention, you’re falling behind.
Video—especially short-form video—is dominating social media platforms in both reach and engagement. But long-form content is also winning when it comes to trust and brand loyalty.
📊 Stat to Know:
There are over 1 billion blogs, but only about 5 million active podcasts. That’s a huge opportunity to break through the noise with audio or video content.
🎥 Try this:
- Post 1–2 short-form videos (Reels, TikToks, Shorts) each week
- Repurpose long-form content into bite-sized clips
- Track what performs best and double down
4. Social Commerce Is the New E-Commerce
Gone are the days when people discovered products only through Google or Amazon.
Now, they discover and buy directly through content—on TikTok, Instagram, and YouTube. Whether it’s from influencers or brands acting like creators, shopping through social is on the rise.
📦 Market Projection:
Social commerce is expected to hit $6.2 trillion by 2030 (Statista).
🛍️ Action Step:
Start creating product-based content that entertains, educates, or inspires. Make it easy for viewers to click, shop, and share.
5. Brands Are Becoming Creators
Today’s consumer doesn’t want another ad—they want a connection.
The most successful brands are showing up like creators. They’re sharing behind the scenes, telling stories, and giving their audience something real to relate to.
👥 Why it matters:
According to Edelman’s Trust Barometer, 63% of people trust individuals more than companies. People buy from people—not faceless brands.
🎯 Your next move:
Show your face. Use video. Share the journey. Build a brand that feels human.
6. Brand Visibility Starts with Brand Awareness
Here’s a simple but powerful hack:
Go to Google Trends and search your brand name.
Are people looking for you? Is interest growing over time?
🔎 If your brand isn’t being searched, it’s not top of mind.
The average customer needs 11+ touchpoints before making a buying decision. Checking your brand’s momentum helps you understand whether your awareness efforts are working.
📈 Tip:
Make sure your name, logo, and message are consistently showing up across platforms, newsletters, podcasts, and video. You can’t grow if people don’t know you exist.
Final Thoughts
Marketing in 2025 isn’t just about keeping up—it’s about staying visible, relevant, and real.
So, which of these trends are you most excited to lean into? Let me know in the comments or drop me a message.
And if you’re tired of figuring this all out alone—my agency, Brooklyn Social, is here to help.
We specialize in:
- Social Media Strategy & Management
- Video Production & Editing
- Website Design
- Branding & Graphics
- Ads
📞 We’re offering free 20-minute brand strategy calls right now—just click here to book yours.
And before you go, don’t forget to download our FREE guide with 50 content hooks that’ll instantly make your posts stand out. Grab it here.
Let’s grow your brand together.
