Are you ready to create videos for your business but feel stuck on what to post, how to make them effective, or just unsure where to start? You’re not alone—this process can seem overwhelming at first. But don’t worry, you’ve come to the right place!

I’m Brooklyn, founder of Brooklyn Social, and we help businesses create content that drives growth and increases sales. In this post, we’ll break down why video is a must-have for your business, and I’ll walk you through how to create videos that actually convert—so you’re not just posting for the sake of it. Plus, I’ll share the must-have elements of a great video and strategies to make your content stand out.

Let’s dive in!

Why Video is Crucial

Here’s the hard truth: If you’re not using video in your marketing strategy, you’re falling behind. Video is one of the most powerful tools at your disposal, and here’s why:

• Video is What Your Audience Wants: According to Sprout Social, 78% of people prefer learning about a product or service through video rather than reading about it. People are craving visual content, and if you’re not delivering, you’re missing out on a huge opportunity.
  
  
• Social Media Platforms Love Video: Social platforms prioritize video in their algorithms. This means when you post videos, more people will see your content, leading to higher engagement and ultimately more sales. If your audience is spending their time on social media, video is how you get noticed.
  
  
• Builds Trust Quickly: People buy from brands they trust, and video is one of the fastest ways to create a personal connection with your audience. Video makes your brand feel more authentic, helping you build that trust quickly.
  
  
• Boosts Your SEO: Did you know that when people watch your videos and spend more time on your site, Google sees this as a sign that your content is valuable? This can improve your search engine rankings, leading to more visibility and traffic.
  
  

So, video is not only important—it’s absolutely essential for building trust, driving sales, and improving your SEO. Make sure video is a core part of your marketing strategy.

How to Make Videos That Work

Now that you know why video is crucial, let’s discuss how to create convertible videos. Follow these simple tips to maximize your video content’s effectiveness:

1. Hook Them in the First 3 Seconds

The first few seconds of your video are everything. If you don’t grab attention right away, your audience will scroll right past. Start with something engaging—ask a question, make a bold statement, or share a surprising fact. For example, instead of starting with, “Hey everyone, today we’re talking about marketing,” try something like, “If your videos aren’t getting engagement, you’re probably making this one mistake.”

2. Know Your Audience

Before hitting record, ask yourself:

• Who is this video for?
• What problem does it solve for them?
• Why should they care about what you’re saying?
  
  

Speak directly to your audience’s pain points and needs. The more specific and relevant your content is, the more likely they’ll stay engaged.

3. Get to the Point Fast

Attention spans are short, and people don’t have time to watch a long intro. Cut the fluff and jump straight into the valuable content. Focus on delivering what your audience wants to know without dragging things out.

4. Always Include a Clear Call to Action (CTA)

Don’t leave your audience hanging—tell them exactly what you want them to do next. Whether it’s liking your video, subscribing to your channel, visiting your website, or booking a call, make sure your CTA is clear and compelling. Let them know why taking action benefits them.

5. Lighting & Audio Matter

Bad lighting and poor audio can ruin even the best content. Use natural light or invest in a ring light to improve your setup. And don’t neglect audio—echoey or muffled sound can make your content hard to consume, so use a simple lav mic for clear, crisp audio.

How We Can Help You Create High-Quality Videos

By now, you’re probably thinking, “I get it, I need video, but I don’t have the time or skills to make all of this happen!” That’s where Brooklyn Social comes in.

We’ve got you covered if you want to create high-quality, engaging videos for your business without dealing with the hassle of scripting, filming, and editing. Our team handles everything—from generating ideas to production and editing—so you can focus on what you do best. Ready to level up your video marketing? Visit brooklynsocial.co to learn more.